Apple’s AI Strategy: How iOS 18 Will Integrate Generative AI (and What That Means for the Rest of Us)
A few weeks ago, I was helping my dad set up his new iPhone. He’s one of those stubborn, “I liked it better when phones just made calls” kind of guys. So there I was, walking him through Face ID, widgets, iCloud syncing—all the “new stuff.” And just as we were about to finish, he squinted at the screen and asked, “Why does this phone feel like it knows me better than I know myself?” I laughed at the time. But now? With everything coming in iOS 18 , especially around generative AI —I kind of get where he was coming from. Apple’s playing it differently (as usual) Let’s be honest: Apple’s always been a little... late to the party when it comes to AI. Not in a “we don’t care” way, but more like the quiet kid who shows up halfway through the dance wearing a custom-made suit that somehow outshines everyone. While Google and OpenAI have been yelling “Look what we can do!” with their chatbots and crazy-fast models, Apple’s been sipping tea in the corner, nodding quietly. And now— bo...